To many people, social media marketing is a complicated tool which has no direct benefits or practical advantages in business. Others see social media as one of the most important platforms for marketing, as good reputations can quickly turn sour if negative publicity goes viral and is not dealt properly. Alternatively, company reputations can be enhanced through positive social media marketing practices. “By giving people the power to share, we’re making the world more transparent” – Mark Zuckerberg.
Here we have laid out some benefits in social media marketing, aiming to prove to you why it can in fact be effective.
Increased brand awareness
Effective marketing on social media can give a brand or business increased recognition and valuable visibility. Brands should view social media platforms as great channels for getting their voices across through sharing various content. The more valuable the content to potential customers, the more familiar and memorable a brand will become.
Increased website traffic
If adequate time is put into social media marketing, then a brand will undoubtedly witness larger amounts of traffic to their website. The more often a brand posts, (within reason) the more inclined potential customers will be to check out their social media page and follow a backlink to the website. To add, good social media strategies often involve sharing content which directly takes viewers to a brands website once they click on a post.
Higher conversion rates
It’s important to note that social media marketing has a higher lead-to-close rate than predominantly outbound techniques by a huge 100% (Hubspot, The Ulitmate List of Marketing Statistics, 2017). Using social media provides the opportunity to market a brand in an indirect or more personal direct way, depending on the situation of course.
Two way communication and relationship building
Social media gives brands a platform to act and speak like people do, through two way communication with potential customers. Giving a brand this human element can help to build trust, loyalty and ultimately beneficial relationships. On the other hand, if social media communication is handled poorly then trust can be broken… but don’t worry, we know you’ll get it right.
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